Entrepreneurial Studies - Digital Media

Bachelor of Science132 credits

The program in Business Administration is designed to offer professional preparation in a Christian environment. It develops caring and capable business leaders for careers in business administration or continuation into graduate business programs.

Preparation includes knowledge of business practices, problem-solving abilities, ethical values, and applied service-learning experiences. It encourages broad examination of economic, social, practical, and political issues that impact the business environment.

The online course catalog tool is for informational and reference purposes only and may change without notice. To access the official catalog, click here to download as a PDF.
 
  1. Students will practice good oral and written communication skills to effectively express ideas to a variety of audiences and in different organizational settings.
  2. Students will develop the knowledge and skills needed to locate and evaluate diverse forms of information in order to solve problems and make sound decisions.
  3. Students will use effective interpersonal skills to successfully work with others in groups and cross- functional teams to accomplish organizational goals.
  4. Students will establish and maintain professional demeanor and relationships within the church and community.
  5. Students will effectively manage organizational resources for a profit or non- profit organization, and apply sound decision making to financial, human resources, and technological situations.
Course Code
Course Name
Credits
BIB/NWT/OLT/THE
Courses
9 cr
FNA
Fine Arts Course
3 cr
HIS
213, 223, 233, or 243 History Course
3 cr
HIS, LIT, SOC
History, Literature, Culture, Society Course
3 cr
LIT
Literature Course
3 cr
PHE
Physical Education Activity
1 cr
SCI
Science Course
3 cr
TOTAL
 
59 credits

For students seeking to pursue graduate education, most graduate programs require a minimum GPA of 3.0 for entrance.

Course Descriptions & Related Information

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Core Requirements

BIB 103 Introduction to Biblical Interpretation 3 credits

A practical introduction to the study of the Bible. The course provides an overview of fundamental issues of interpretation, inspiration, manuscripts, and translation. Emphasis is on basic approaches to Bible study and appropriate use of biblical reference tools. Only required for non-ministry majors.

BIB 200 Biblical Theology 3 credits

A study of the major biblical and theological themes of both testaments. Emphasis on discovering the flow of ideas that bind the different books of the Bible into a unified whole. Prerequisite: OLT 123, NWT 113.

COM 123 Fundamentals of Public Speaking 3 credits

A basic course in public speaking designed to provide both theory and practice in principles of effective speech composition and communication.

ENG 123 College Writing and Research 3 credits

This course stresses the writing process and introduces the skills necessary to conduct college-level research. Emphasis is placed on argumentative and analytical writing supported by research. A passing grade of C- or higher is required.

HIS 213 Ancient and Medieval World History 3 credits

A survey of world civilization from the beginning of civilization to the Renaissance. Special attention is given to major events, individuals, and the cultural contributions of each civilization.

HIS 223 Modern and Contemporary World History 3 credits

A survey of world civilization from the Enlightenment to the present. Special attention is given to major events, individuals, and the cultural contributions of each civilization.

HIS 233 U. S. History - Colonization to Reconstruction 3 credits

A survey of the major events and individuals in United States history from Colonization to Reconstruction. Critically examines various topics of interpretive interest in American history such as the coming of the Europeans, Puritanism, religious freedom, the Revolution, slavery, immigration, industrialization, urbanization, the Civil War, and Reconstruction.

HIS 243 U. S. History - Reconstruction to the Present 3 credits

A survey of the major events and individuals in United States history from just after Reconstruction to the present. Critically examines various topics of interpretive interest in American history such as immigration, industrialization, urbanization, the rise of Big Business, imperialism, the New Deal, the Cold War, Vietnam, the civil rights movement, etc. No prerequisites required.

NWT 113 New Testament Survey 3 credits

A panoramic view of the chief events, prominent characters, main themes and salient teachings of each New Testament book in relation to its historical, geographical and cultural contexts.

OLT 123 Old Testament Survey 3 credits

A study of the historical settings, literary features, authorship, theological teachings, and general content of the books of the Hebrew Bible. This survey provides a factual and practical groundwork for further studies in the Old Testament.

PHE 281 Health and Nutrition 1 credit

This course is an overview of personal health and stress management strategies for identifying and preventing health problems. Successful exercise, wellness, and nutrition programs are introduced. May be taken one time only. This course is required of all students.

PHL 113 Worldviews 3 credits

This course will examine and apply principles involved in the development of a worldview. The course will emphasize the development and application of a Christian worldview. Special emphasis will be given to critical, creative, and Christian thinking skills.

POL 203 American Government 3 credits

This course explores the roots of the American form of government, its structures, its institutions, and the political process.

PSY 223 Introduction to Psychology 3 credits

An introduction to the basic concepts of human behavior, motivation, emotion and personality, and a survey of the contemporary psychological field.

SOC 103 Life Formation 3 credits

A practical study of the classic spiritual disciplines that are essential to lifelong spiritual formation from a Pentecostal perspective. The course will emphasize intentional and holistic applications in daily living.

THE 233 A/G Doctrine and History 3 credits

A study of Assemblies of God antecedents, history, government, doctrinal emphases, distinctives, and missions.

Major Requirements

BUS 200 Explorations in Business 3 credits

An introduction to functions of business, including business organization and accounting, management of financial resources, management of human resources, marketing of goods and services, and principles of economic decision making. Open to all students.

BUS 233 Business Ethics 3 credits

Humans are moral beings facing a variety of moral decisions on a daily basis. This course examines the subject of ethical dilemmas and decisions in the business environment from both a secular perspective and a Judeo-Christian ethics paradigm. This course will sensitize students to ethical business dilemmas and provide a technique for analyzing them. Students will try to answer the questions: can businesses compete if required to function ethically; and does this require moral prerequisites to be able to do so? Students will read essays on questions in business ethics and will also read cases that are examples of ethical dilemmas. Students will be able to compare and contrast various types of ethical standards, with an emphasis on a Christian worldview.
Prerequisites:
BUS 200, BUS 313.

BUS 243New Venture Accounting & Finance 3 credits

This course is an introduction to the terminology, concepts, problem solving, and techniques in accounting and finance specific to new ventures. Important areas to be discussed include understanding financial statements, basic analysis of financial statements, budgeting, working capital management, capital budgeting, long-term debt, equity funding, working capital management, small business accounting and tax accounting. Prerequisite: MTH 213, CMS 283, BUS 200

BUS 253 Macroeconomics 3 credits

An overview of the organization of American economic systems. Introduces basic terminology, concepts, and issues. Examines economic variables such as consumption, government expenditures, taxes, investments, issues of unemployment, inflation, deficits, economic law, and monetary policies.

BUS 313 Business Management 3 credits

A study of modern management theory. Overall focus on managerial functions such as planning, organizing, leading, controlling and decision making in both the nonprofit and profit sectors. The fundamentals of the management of organizational structure, culture, goals, motivation, teams, human resources, operations, change and the integration of technology.

BUS 353Business Marketing & Public Relations 3 credits

Marketing and public relations in profit and nonprofit organizations. Introduces basic theory, terminology, and major components of marketing and public relations. Reviews practices of current organizations.

BUS 396New Ventures Field Work 3 credits

This course to be taken in the Junior year is a self-guided research project. The student will choose a subject to research within the framework of their concentration industry with the professor’s approval. The course integrates research, documentation and experience in the chosen project/concentration, in preparation for their new venture launch after graduation. The course requires field observation of businesses/organizations relevant to the student’s concentration industry, and culminates with a presentation/defense/critique.

BUS 403 Business Law 3 credits

Review of the history and philosophy of legal issues governing business law. Covers federal, state, and local laws, regulatory systems, constitutional issues, and the impact of legal structures on profit and nonprofit business practices.

BUS 453 Human Resource Management 3 credits

Principles and practices in supervising employees and administering personnel programs with insight into the evolving role of strategic Human Resource Management in today’s organizations, the strategic role of human resource functions, and the impact of technology and global competition.

BUS 483 Business Internship 4 credits

This course is designed to enhance academic learning with practical, hands-on experience. For a minimum of 2 credit hours (maximum of 4 credit hours), students will work side-by-side with a business organization in one or more of the following areas: Accounting, Finance, Marketing, Operations Management, or Human Resource Management. Each credit hour is equivalent to 75 hours of actual work experience. Work content must be approved by the Business Department.
Prerequisite:
Senior standing or Business faculty approval

BUS 489 New Ventures & Entrepreneurship 3 credits

An advanced course designed to expose the student to specific topics in the development of a new venture (small business, family business, new venture within a larger company). Functions such as planning, starting, owning, organizing, financing, promoting, hiring, relating to employees, purchasing, profit planning, budgeting, controlling, technology, risk management, and maintaining good government relations will be covered. Prerequisites: BUS 243, BUS 303, BUS 483.

BUS 495 New Ventures Business Planning 3 credits

An advanced course designed to assist the student in the development of a comprehensive business plan. The semester project will allow the student to concentrate on a specific area of business interest. An experienced individual mentor will be assigned as an additional resource to assist the student in the course. It is recommended that students take this course in their final semester prior to graduation. Prerequisite: BUS 489.

CMS 283 Computer Applications for Business 3 credits

Applications and lab exercises in the use of popular software with particular emphasis on word processing, electronic spreadsheets, presentations, and database management.
Prerequisite:
Computer proficiency.

COM 163 Introduction to Digital Media 3 credits

Survey of the history, present, and future of media including television, radio, communication policy, online video, social media, and the Web. This course covers technological, social, and economic implications for users, producers, and distributors of traditional and new media.

COM 323 Business Communication 3 credits

Emphasis on methods needed for effective communication in the business environment. Includes interpersonal communication, oral and written reports, business letters and memos, proposal writing, and case study presentations.
Prerequisites:
ENG 123 or 497 and COM 123 or 494.

MTH 213Applied Business Math 3 credits

This course will cover the applied business mathematical aspects of banking, budgeting, insurance, income tax, installment buying, time value of money, payroll deductions, discounts and percentages. The course will also introduce macroeconomic and microeconomic equations. Prerequisite: BUS 200, plus successful completion of the Business Administration Department math placement proficiency test.

PSY 300 Organizational Psychology 3 credits

This course will provide the student with an overview of the field of Organizational Psychology. An emphasis will be placed on motivation, job satisfaction, leadership, decision making, teams in the workplace, organizational change and human factors. Students will also examine emerging trends and historical theory. Case studies will be extensively used.
Prerequisite: PSY 223.

Digital Media Requirements

COM 143Communication Theory 3 credits

A study of the theories of human and mass-mediated communication with an emphasis on research and writing. Topics include communication system theory, signs and languages, discourse, message reception and receiving, social and cultural realities, and critical theories. Prerequisite: ENG 123 or 497 and COM 123 or 494.

COM 301Freelancing & Shameless Self-Promotion 3 credits

This course covers topics in freelancing, starting a business, branding, and social media marketing. Featuring a skill-building approach to course topics, this course equips students to start and publicize their own business using available tools and techniques. Students will learn to establish their personal businesses ethically and legally. Prerequisites: COM 136 and COM 143. Junior rank or higher.

DIG 263Digital Design 3 credits

An introduction to techniques for layout, design, typography, editing, formatting, and publishing of various documents. Course also introduces students to graphic design as a conceptual and visual discipline. Projects focus on solving visual problems from a wide range of topics in a variety of media. Includes a review of software programs. Prerequisite: COM 163. Course requires purchase of Adobe Creative Cloud software.

DIG 303Video Production I 3 credits

This course will cover basic video production from concept to completion. Emphasis will be placed on fundamental technical skills as well as working knowledge of professional video editing software suites. Students will learn basic camera, capturing, editing, and media creation techniques. Prerequisite: COM 163.

Elective Courses (Choose 3 below)

COM 136Mass Media and Society 3 credits

Overview of the history, organization, economics, content, control, and effects of mass communications on society. Examination of mass media industries, including print, broadcast, cable, film, telephony, and the Internet

COM 373Design & Visual Language 3 credits

This course helps students develop the intellectual skills necessary for analysis, understanding and creation of media messages in the many formats of today’s high-density visual environment. Students will be introduced to the syntax, grammar and rhetoric of visual communications. The course also surveys current trends in interactive media, marketing and advertising on the Internet and various forms of e-commerce. Assignments explore information architecture and how visual design, writing style and navigation logic affect interactive marketing success. Prerequisite: COM 163 and DIG 263.

DIG 243Intro to Photography 3 credits

An introduction to the techniques and technology involved in photography. Students will demonstrate proficiency in camera use and lighting techniques in both studio and real world environments. Projects include elements of post production in Photoshop, RAW processing, and creative camera techniques.
Prerequisite: COM 163 or by Department Chair approval.

DIG 272Intro to Web Design 3 credits

An introduction to basic Web page design that focuses on freely available tools and techniques. Students learn fundamental techniques, customizing and maintaining their own Web presence. Topics include: HTML formatting, hyperlink integration, and an introduction to Web graphic design.

DIG 313Video Production II 3 credits

This course will expand on the skills and concepts introduced in DIG 303. The students will be joined in teams to complete a variety of projects relative to course objectives. Students will demonstrate familiarity with core concepts in the areas of camera and lighting techniques, as well as proficiency in non-linear editing. Using new production techniques, students will concentrate on the creative and technical aspects of planning, shooting, and editing a video based on a personal vision. Students will produce projects in a variety of genres.
Prerequisite: DIG 303.

MTN 263Digital Audio 3 credits

Practical experience in planning, coordinating, directing and producing various audio productions for broadcast. Review of sound design principles and recording techniques for multi-track production in all media production settings. Students learn the functioning and operation of basic digital audio workstations, digital and analog tape recorders, microphones, mixing consoles, signal processors and loudspeakers as well as rudimentary acoustical physics. Considerable time is also spent on critical listening skills and design aesthetics.