1401 Charlestown Road
Phoenixville, PA 19460
800.432.8322 | 610.935.0450
1401 Charlestown Road | Phoenixville, PA 19460 | 610.935.0450
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“98% of people who get the magazine say they read the cartoons
first – the other 2% are lying.” David Remmich
Tim Elmore understands the value of pictures. He wrote a series of books titled Habitudes. As he says, “There is something about an image that impacts us in a way nothing else can. Images engage us; they spark conversation and enable us to store information as we ponder them.”
In a recent essay he lists seven (7) reasons why communicating with images is so effective.
In Elmore’s essay he references the power of Thomas Nast’s pictures…cartoons, actually. Artist Thomas Nast is considered the father of the American cartoon. He created the modern versions of Santa Claus, the American icon “Uncle Sam,” and the symbols for the Democratic and Republican parties, the Donkey and the Elephant.
In 1870 his editorial cartoons illustrated New York City’s powerful and corrupt politician named Boss Tweed, the Commissioner of Public Works. No one could get to him until Nast began creating caricatures of him holding bags of money and stealing from the public. The cartoons went viral.
Tweed tried to bribe Nast to stop but no amount of money would assuage him. Just before Tweed was ousted from office he was quoted as saying, “We can fight the articles since nobody reads them, but we just can’t stop those d*** cartoons.”
Charles M. Schulz immortalized the influence of the cartoon with Charlie Brown and his friends in the Peanuts strip. Schulz said, “Cartooning is preaching. And I think we have a right to do some preaching. I hate shallow humor. I hate shallow religious humor. I hate shallow sports humor. I hate shallowness of any kind.”
Pictures and words serve each other. Think of these words and the pictures associated with them:
The worth of a picture? Priceless.
Think about it.
Valley Forge Christian College is a private Christian College located in Chester County, Pennsylvania, 35 miles northwest of downtown Philadelphia. VFCC offers on its sprawling park-like campus, as well as online, undergraduate and graduate degrees in the Arts, the Sciences and the Professions. The college's mission is to prepare individuals for a life of service and leadership in the church and in the world.