News

A Creation Festival First

by Office of Marketing | July 29, 2013
Students, staff and alumni served amidst flashing lights and the music of popular artists at the 35th Annual Creation Festival – the nation’s largest Christian music event – from June 26-29. The festival, founded in 1979, hosts about 70,000 spectators every year in Mt. Union, Pa. (three hours west of Phoenixville). The four-day event line-up was jam-packed with a multitude of musicians from many genres and speakers. In addition to our large recruitment presence, this year for the first time, the Valley Forge Christian College (VFCC) Department of Digital Media led the main stage video production – a large and impressive undertaking.

Recruitment teams from the Admissions and Marketing offices connected with thousands of teenage attendees; over 1,300 inquiry cards were collected from interested students. As one of many “vendors” at the festival, the team that manned the booth spent 14 hours every day connecting with high school students. “We took a lot of time to talk to each student or family that came over,” explained Admissions Counselor Carrie Maurio. “I think it’s really important that we continue going to this event,” Maurio continued. “It puts us in front of many more people than we get anywhere else” because the attendance at Creation is so much larger than any other event in which VFCC participates.

In addition to the recruitment aspect, the VFCC Department of Digital Media gained great exposure by orchestrating all main stage video production. Top artists who performed included Lecrae, Chris Tomlin, David Crowder, Newsboys, Switchfoot and Skillet. A group of 11 students and alumni operated cameras and directed footage for an audience too large to fit in most NFL stadiums.
 
“Event leadership was very impressed with the quality of work that our students were able to produce.” said Dan Desrosiers, Professor of Digital Media and team leader. “This was the hardest thing I’ve ever done…and [the team] did it all with a smile on their faces. Everyone was so willing to help and do whatever needed to get done – even when things were far from ideal, they pushed through and were willing to make it happen. I was so proud of the team.”
 
Through this one music festival, countless teenagers that are seeking God’s will for their education hear about VFCC – and only the Lord knows how many will be led to the VFCC campus as a result.